Here are 14 main factors that influence email reputation:

1. Engagement:

High engagement rates (opens, clicks, replies) indicate quality content. Low engagement can negatively impact reputation.

2. Spam Complaints:

Frequent reports of spam or abuse by recipients can significantly harm reputation.

3. Sender Authentication:

Properly configured SPF, DKIM, and DMARC protocols help verify sender authenticity, increasing trust.

4. Content Quality:

Relevant, valuable, and non-spammy content improves reputation, while misleading or irrelevant content can lead to issues.

5. Consistency:

Regular sending patterns and maintaining a good sending reputation over time contribute to a positive email reputation.

6. List Quality:

Sending to a clean, opt-in list reduces bounce rates and minimizes the likelihood of spam traps or invalid addresses, improving reputation.

7. Compliance:

Following regulations like CAN-SPAM and GDPR ensures legal compliance and positively impacts reputation.

8. Engagement Metrics:

High open rates, click-through rates (CTR), and low unsubscribe rates indicate that recipients find your emails relevant and valuable. ISPs (Internet Service Providers) often prioritize emails from senders with good engagement.

9: Spam Complaints:

When recipients mark your emails as spam, it's a strong negative signal to ISPs. Managing complaints through proper opt-out methods and clear unsubscribe options helps maintain a positive reputation.

10. Authentication Protocols:

Sender Policy Framework (SPF), Domain Keys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting, and Conformance (DMARC) are authentication protocols that verify the legitimacy of the sender, reducing the chances of spoofing or phishing.

11. Content Quality:

Creating valuable, relevant, and engaging content that aligns with recipients' expectations reduces the likelihood of your emails being flagged as spam. Avoiding spam-triggering keywords and misleading subject lines is crucial.

12. Consistent Sending Behavior:

Sending emails regularly and predictably to engaged subscribers helps build a positive reputation over time. Drastic changes in sending patterns or sudden large volumes of emails can trigger suspicion.

13. List Hygiene:

Regularly clean your email list by removing inactive or bouncing addresses. This reduces the chances of hitting spam traps, which are email addresses used to identify spammers.

14. Compliance with Regulations:

Adhering to email marketing laws and regulations, such as obtaining proper consent from recipients and including a clear unsubscribe option, is vital to maintaining a good reputation.
Continuously monitoring these factors and adjusting your email marketing strategies accordingly is key to maintaining a positive email reputation and ensuring better deliverability rates for your campaigns.
Monitoring and maintaining these factors help ensure a good email reputation, leading to better deliverability and engagement.