Instagram is one of the most popular social media platforms in the world, with over 1.3 billion monthly active users. It is also a great place for influencers, who are people with a loyal and engaged following who can promote products or services to their audience. But how many followers do you need on Instagram to be considered an influencer? And what are the benefits of being an influencer on this platform? In this article, we will answer these questions and more.

How Many Followers on Instagram to be an Influencer

How Many Followers do you need on Instagram to be Considered an Influencer?

There is no specific number of followers you need to have to be an influencer on Instagram. However, influencers are usually categorized based on the size of their audience, as follows:

  • Nano influencers: fewer than 10,000 followers
  • Micro influencers: from 10,000 to 50,000 followers
  • Medium influencers: from 50,000 to 100,000 followers
  • Macro influencers: from 100,000 to 500,000 followers
  • Mega influencers: over 500,000 followers

The number of followers is not the only factor that determines your influence, though. You also need to have a high engagement rate, which is the percentage of your followers who like, comment, or share your posts. A good engagement rate for Instagram is around 3%, according to Influencer Marketing Hub.

Another factor that matters is your niche, or the topic that you focus on in your content. Some niches are more popular and profitable than others, such as fashion, beauty, travel, fitness, or food. You also need to have a clear and consistent personal brand, which is the image and voice that you project to your audience.

To start making money on Instagram as an influencer, you need at least 1,000 real and engaged followers who trust you and can be easily motivated to take action towards buying something.

How Many Followers Makes You An Influencer on Instagram?

The number of followers that makes you an influencer on Instagram depends on your goals and expectations. If you want to work with big brands and earn a lot of money from sponsored posts, you will need a large and loyal audience of at least 100,000 followers. However, if you are happy with smaller collaborations and free products or services in exchange for your promotion, you can be an influencer with as few as 1,000 followers.

The advantage of having fewer followers is that you can have a closer and more authentic relationship with them. This is why many brands prefer to work with nano or micro influencers, who have higher engagement rates and more influence over their niche communities.

According to HypeAuditor, nano influencers tend to have only around 1,000 or so followers, although this might reach up to approximately 5,000 in some cases. Despite these relatively low numbers, they can still be a reasonably effective Instagram influencer. This is because they tend to interact more closely with their audience.

Micro influencers have between 10,000 and 50,000 followers on Instagram. They are more established and experienced than nano influencers, but still have a strong connection with their fans. They are also more likely to have a specific niche and expertise that makes them attractive to brands.

How to Become an Instagram Influencer?

Becoming an Instagram influencer requires hard work, creativity, and patience. You need to create high-quality and engaging content that attracts and retains your target audience. You also need to optimize your profile, use hashtags strategically, post regularly and consistently, collaborate with other influencers or brands, and interact with your followers.

Here are some tips on how to become an Instagram influencer:

1. Define your Niche and Personal Brand

Choose a topic that you are passionate about and knowledgeable in. It should also be relevant and in demand by your potential audience and sponsors. Create a catchy bio that summarizes who you are and what you offer. Use keywords that describe your niche and make it easy for people to find you.

2. Create valuable content

Your content should provide value to your audience by educating them, entertaining them, inspiring them, or solving their problems. Use high-quality images or videos that showcase your personality and style. Use captions that tell a story or ask a question that encourages engagement. Use Reels or TikToks to create short-form videos that showcase your skills or products.

3. Grow your Audience

To grow your audience organically, you need to post regularly and consistently, at least once a day. You also need to use hashtags that are relevant to your niche and popular among your audience. You can use tools like Later to plan and schedule your posts in advance, and Flick to find the best hashtags for your content. You can also use Instagram Stories or Live to share behind-the-scenes or real-time updates that increase your visibility and engagement.

4. Connect with your Community

One of the most important aspects of being an influencer is building a loyal and engaged community. You need to interact with your followers by replying to their comments and messages, asking for their feedback or opinions, or creating polls or quizzes. You can also join or create groups or chats that are related to your niche, where you can share tips, advice, or recommendations. You can also collaborate with other influencers or brands that have a similar audience or niche as you, by doing shoutouts, giveaways, or joint projects.

5. Monetize your Influence

Once you have a solid and engaged audience, you can start monetizing your influence by working with brands that align with your values and niche. You can reach out to them directly or use platforms like TRIBE, AspireIQ, or Mavrck to find and manage your collaborations. You can also create your own products or services that you can sell to your audience, such as ebooks, courses, merch, or consulting.

How Many Followers on Instagram to Get Paid?

One of the most common questions that aspiring Instagram influencers have is how many followers they need to get paid by brands or advertisers. The answer is not straightforward, as different factors can affect the earning potential of an influencer, such as their niche, engagement rate, content quality, and reputation. However, a general rule of thumb is that you need at least 1,000 real and engaged followers to start making money on Instagram.

According to Influencer Marketing Hub, Instagram influencers typically charge $10 per 1,000 followers. This means that with 1,000 followers, you can expect to earn around $10 per sponsored post. Of course, this amount can vary depending on the brand, the campaign, and the influencer’s negotiation skills. Some influencers may charge more or less than the average rate, depending on their value proposition and demand. As your follower count grows, so does your earning potential. For example, with 10,000 followers, you can make around $100 per sponsored post.

With 100,000 followers, you can make around $1,000 per sponsored post. And with 1 million followers, you can make over $10,000 per sponsored post. However, keep in mind that these are just estimates and not guarantees.

The actual amount of money you can make on Instagram depends on many factors that are beyond your control, such as the market conditions, the brand’s budget, and the competition. Therefore, it is important to focus on creating valuable and engaging content for your audience, rather than chasing a specific number of followers. By doing so, you will build trust and loyalty with your followers, which will make you more attractive and credible to brands and advertisers.


Being an Instagram influencer is not easy, but it is possible if you have a clear vision, a unique voice, and a valuable content. You don’t need millions of followers to be an influencer, but you do need a loyal and engaged audience that trusts you and follows your recommendations. By following the tips in this article, you can start your journey as an Instagram influencer and enjoy the benefits of working with brands that you love. Good luck!